Close-up of a smiling woman's face with a dollop of light yellow concealer or foundation under her eye, showing her smooth skin, dark eyebrows, and white teeth.
A smiling woman with curly hair touching her cheek with one hand, with a swatch of foundation on her face.
The image features the word 'EUROPE' in large bold capital letters with a stylized underline and corner design, used as part of a logo or signage.
Close-up of a woman's face with clear skin, blue eyes, and parted lips. She has light brown hair and fingers gently touching her cheek and chin.

EUCERIN

Built for channels, crafted for care. Content curated for Eucerin face and body in a thoughtfully diverse toolkit that made product purpose instantly understood. Intended for those eager to put their best face forward.

Agency: Oliver Agency
CD: Hayley Collins
Senior AD (ART) : Candice Bentham
Director: Kat Borchart
Client: Beiersdorf (Eucerin)
Production House: Art Dept

Putting your best face forward.

Partnering directly with the Eucerin team, we developed a full content program to support the launch of their face and body ranges. Deliverables included hero online videos, social cutdowns and a comprehensive still photography suite—each asset crafted to work across paid, owned and retail channels. Our approach created a consistent visual language that balanced product clarity with relatable moments, giving the brand a ready-to-deploy library for hero campaigns, social placements and e‑commerce merchandising throughout the year.

We collaborated closely with the client team from concept through delivery, producing hero online videos alongside social-first cutdowns and a broad still photography shoot. Production prioritized versatility: hero films were edited into multiple aspect ratios and snackable social pieces; stills included lifestyle frames, detailed product shots and e‑commerce-ready product imagery. Post-production workflows—color grading, retouching and format-specific edits—ensured every asset retained a consistent visual tone while meeting platform and retail specifications.

A tube of Eucerin Advanced Hydration SPF 50 sunscreen lying on a bed of bubbles or foam, with the label clearly visible.
Close-up of a white surface with a textured, rounded object partially visible in the top right corner.
Close-up of three women smiling, with close faces, diverse ethnicities, and natural hair, in a studio setting with a white background.
A woman relaxing on a lounge chair by a pool, smiling and looking at a tube of after sun lotion.
A bottle of Eucerin face hydrating cleansing gel on a white surface, with a white vase containing a green leafy branch and two white vases in the background.
A bottle of Eucerin Age Defense SPF 50 sunscreen lotion positioned on a beige surface with several clear circular containers surrounding it.
A woman in white attire is sitting on a white rug, smiling as she applies lotion to her legs. There are three woven baskets in the background, a bottle of Eucerin Intensive Repair Lotion on the floor, and a white textured wall.
A woman with long, wavy red hair applying lotion or cream on her shoulder in a bright, white room.
Collection of Eucerin skincare products including hydrating cleansing gel, micellar water, night cream, day cream, broad-spectrum SPF moisturizer, and various serums and lotions arranged on a white surface against a light marble wall background.
A white bottle of Eucerin Sensitive Mineral Face sunscreen with SPF 35, featuring a pump dispenser, set against a white background.
Close-up of a smiling woman with long dark hair, partially covered by a white towel, holding her shoulder with one hand, in a bright bathroom setting.
A white bottle of Eucerin Advanced Hydration SPF 50 sunscreen surrounded by water splashes on a white background.
A white jar of Eucerin Daily Hydration Gel Cream placed on a white surface with a plain white background.
A bottle of Eucerin face hydrating micellar water floating in water with ripples and bubbles.
A woman with dark hair, smiling, lounging on a garden chair by a pool, holding a tube of Eucerin After Sun lotion, wearing a beige top and matching bottoms, with a towel behind her head and a wooden deck beneath her.
A collection of Eucerin skincare products including creams, serums, and lotions arranged on a reflective surface with clear laboratory glassware nearby.