COPPERTONE

Championing creative for Coppertone Face’s debut, it was intuitive to build on the simple idea that the sun is fuel—warmth that lifts spirits and brings people together.

Agency: Oliver Agency
Group Creative Director: Rick Cohen
CD: Hayley Collins
Senior AD (ART) : Candice Bentham
Director: Claire Leahy
Client: Coppertone
Production House: Pepper

Coppertone. The one for sun.

We flipped facial SPF from a clinical afterthought into a playful confidence ritual– sun-drenched vignettes, tactile close-ups, and an inclusive cast that makes protection feel natural, not precious. We defined the tone, visual language and messaging to keep benefits clear while leaning into joy and togetherness, keeping Coppertone at the heart of it all. The campaign, spanning hero spots, social shorts, in-store display and a full digital rollout made high-performance facial protection feel effortless, inclusive, and utterly ready for sun season.

We prioritized capturing real, unscripted moments on set and leaning into relevant social trends so the content felt native and resonant—snackable pieces that showcased the product in everyday sunlit scenes and amplified organic conversation. The work positions Coppertone Face as the natural choice for everyday sun moments—lean, lively, and reassuring, anchored by the campaign promise; Coppertone. The one for sun.

A woman with blonde hair wearing a gray and yellow life vest, holding a tube of Coppertone sunscreen titled "Face 60+" and smiling outdoors with a blue sky and ocean in the background.
A collection of Coppertone sunscreen products, including lotions and sprays, laid out on a blue and white striped towel with a woven straw hat and yellow sunglasses nearby.
Three women smiling and taking a selfie outdoors on a sunny day, wearing colorful swimsuits and sunglasses, with palm trees and a clear blue sky in the background.
Woman holding a tube of Coppertone sunscreen near her face outdoors against a blue sky.
Close-up of a hand with dark skin holding a small, transparent water droplet between the thumb and index finger against a clear blue sky.
Tube of Coppertone sunscreen lotion labeled 'FACE 60+', placed on a table at an outdoor basketball court. In the background, a group of people is playing basketball on the court with trees and a clear sky around.
A person in a blue sports shirt applying Coppertone Sport sunscreen lotion to their arm during outdoor activity.
A woman in a blue swimsuit standing on the beach with the ocean in the background during what appears to be late afternoon or early evening. She is holding sunglasses and has a calm, relaxed expression with the sun shining behind her.
A young man outdoors holding a basketball on his shoulder, wearing a blue athletic tank top, with a clear sky in the background.
A young woman with a radiant smile holding a tube of facial sunscreen against a clear blue sky.
A woman in a blue sleeveless top holding a tube of Coppertone Sport face sunscreen near her face outdoors in a park with green trees and blue sky in the background.
A tube of Coppertone face sunscreen labeled 'Every Tone 55' partially submerged in shallow water at the beach, with a blurred background of the ocean and sky.
A man is mid-air jumping to dunk a basketball into the hoop on an outdoor court, with trees and blue sky in the background.
Three women smiling and taking a selfie outdoors with a cloudy sky in the background. One woman holds a tube of face cream.
A yellow towel with the Coca-Cola logo in blue, and two bottles of Coppertone sunscreen placed on it. One sunscreen bottle is labeled "Sport Face 60+" and the other "Sport 50".
A woman with dark skin and braids is holding a tube of Coppertone sunscreen near her face. She is smiling slightly and wearing a pink top against a clear blue sky background.