CLARITIN

Ordinary moments, allergen-free. Reimagining a tried and true TVC construct to modernize Claritin’s voice and reinforce non-drowsy, indoor allergy relief in Canada.

Agency: Oliver Agency
Group Creative Director: Rick Cohen
CD: Hayley Collins
Senior AD (ART) : Candice Bentham
Art Director (ART): Samantha Sequiera
Director: Jonah Haber
Client: Claritin (Bayer)
Production House: Steam

Hold the tissues. Pass the puppy.

Claritin needed a concise, modern TV spot that could bridge a Canadian creative asset into the U.S. market while strengthening the brand’s position as the go-to for non-drowsy indoor allergy relief. The work had to break through short-form clutter and authentically reflect everyday indoor allergen occasions.

The relief Claritin provides is most meaningful in small, ordinary moments; pet cuddles, quiet mornings, home routines… when allergies threaten presence more than spectacle. People want to feel like themselves: calm, engaged, undistracted.. Guided by the “Be Like” platform, we crafted short-form scenes that capture the emotional payoff of non-drowsy relief: clearer senses, more connection, and a return to everyday warmth. Visually, the work weaves a subtle, tactile approach—natural light, intimate framing, and grounded performances—so the product’s benefit feels lived-in and immediately relevant across broadcast and digital placements.

A woman with dark hair smiling and holding a small puppy with brown and white fur.
A woman lying on her side on a blue rug, holding and playing with a small, white and brown puppy with a blue collar in a sunlit living room.
A woman with dark hair in a bun holding a small dog with a blue collar, sitting on a blue sofa in a cozy living room with kitchen in the background.
A woman with dark hair in a bun smiling and cuddling a small dog inside a cozy home. The woman is seated on a blue armchair with a light blue pillow.
A woman lying on a gray blanket on a wooden floor, smiling, holding a small puppy with a blue collar looking directly at the camera.
A woman kneeling on a blue rug, smiling and playing with a small white puppy that has brown patches, inside a room with light-colored walls, a vase of sunflowers on a black side table, and a blue armchair.
A woman lying on a blue rug, holding a small puppy with white fur and brown spots, in a cozy living room with a armchair, green pillow, bookshelf, and curtains in the background.