I’ve spent the last decade working my way through a client list long enough to need its own table of contents — taking practical briefs and finding the one insight that turns them from “fine” into groundbreaking, all while folding AI into my workflow without losing the plot (or the soul) of the work. Turns out AI is great at speed, terrible at taste, which is where I come in.

Diapers, sunscreen, menstrual pain relief, banking… I’ve led a wide range of work (plus all the extra deliverables that keep the lights on… I’m looking at you adapts and localizations), and I’ve learned that’s exactly where the best ideas hide if you’re willing to look 👀. I’ve built and led teams across every touchpoint— digital, print, social, video. You name it. Hiring the right people, setting the bar, and making sure the work stays sharp no matter how many hands touch it, that’s my bread and butter.

When I’m not leading creative teams and getting my hands dirty on set, I’m wrangling a toddler, eating my way through a new city, getting lost in the wilderness, fawning over my veggie garden, or neck-deep in my TBR pile.

If you’ve read this far, let’s find an insight worth building around.